Cwm Taf staff aim to attract new recruits

Today(Monday 19th February) we launched our Allied Health Professionals campaign.

Eleven staff from Cwm Taf University Health Board in South Wales are the stars of a recruitment campaign launched to attract radiographers and therapists to join their teams.

In a series of short videos, the staff from a variety of roles, share their experiences of working for the health board and living in the region, which covers Rhondda Cynon Taf and Merthyr Tydfil.

This is the latest phase of the award-winning #JoinCwmTaf campaign which showcases life at the health board focussing on the unique camaraderie, community spirit and career opportunities that exist.

Aimed at both students and qualified radiographers and therapists from the local area and across the UK, the campaign has a dedicated microsite and will be promoted via a number of digital platforms.

It follows the success of the previous phase of the campaign which used 360-degree video technology to give potential new medical recruits the chance to get a glimpse of what it has to offer through virtual reality headsets.

Joanna Davies, Director of Workforce and Organisational Development at Cwm Taf, said: “At Cwm Taf University Health Board, our workforce is our greatest asset and there is nobody better to promote working here than our current staff.

“Following the success of our nursing and medical recruitment campaigns, we’re delighted to launch the next phase of #JoinCwmTaf focussing on radiographers, physiotherapists, occupational therapists, dieticians, speech and language therapists and podiatrists.

“We have a caring and compassionate team, a culture supporting and empowering our staff, a community spirit that is inherent of the South Wales Valleys, continuous professional development and career progression opportunities.

“We’re confident that what we have to offer will be attractive to those looking for a career change.”

The recruitment campaign comes on the back of the launch of a multi-million pound ‘diagnostic hub’, enabling Cwm Taf to further increase the diagnostic capacity for its own population and the surrounding region.

The Hub includes a new purpose built CT suite and a new recovery room at Royal Glamorgan Hospital, focused on optimising patient flow and providing the best possible patient experience.

The development is expected to deliver on average, an additional 7,232 MRI scans and 6,599 CT scans per year and will offer a centre of excellence for training and professional development.

Geraint Rees an MRI radiographer at Cwm Taf said: “I joined Cwm Taf straight from university. I settled in immediately due to the camaraderie amongst the team and I’ve progressed quickly up the career ladder.

“With the launch of the new diagnostic hub, it’s an exciting time to be joining our team. There are more opportunities for general radiographers to work in an advanced setting.”

In 2017, the #JoinCwmTaf campaign won a Healthcare People Management Association (HPMA) Excellence Award for its nursing campaign and a further two awards from the Chartered Institute of Public Relations.

The campaign complements the Welsh Government’s #TrainWorkLive campaign to attract medical students, GPs and nurses to Wales.


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Cwm Taf staff aim to attract new recruits